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Stacey Brimson

hello@chapter21events.com.au

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Freelance Senior Event Manager | Complex Event Delivery, Operations & Stakeholder Management. Based in Perth, supporting clients nationally.

Project snapshot… Project: A 26-person curated di

Project snapshot…

Project:
A 26-person curated dining experience, bringing together hand-picked clients for a four-course menu at @ascuaperth, paired with wines from @domainenaturaliste. The evening featured a specially curated menu by @intercontinentalperth Director of Food and Beverage, Andrew McGie, with sommelier Roni from @offthevinedist and winemaker Bruce Dukes from Domaine Naturaliste guiding guests through the wines. Videography by @icebergmediaau.

Purpose:
To facilitate meaningful introductions, strengthen relationships and create opportunities for future business referrals.

Scope:
A carefully curated dining experience designed specifically around the client’s members and their guests, bringing together the right people, food, wine and conversation.

Outcome:
A dinner with purpose. Great conversations, incredible food and a journey through some exceptional wine.

#freelanceeventmanager #eventprofessionals #curatedexperiences #perthevents #eventmanagement

August is all about momentum, delivery and making

August is all about momentum, delivery and making plans become reality.

• Planning is a major focus this month, with 13 events in various stages of development between now and December. Keeping every project moving while staying ahead of the details is the challenge I'm enjoying.

• Delivery is here. The first major event for one of my clients takes place this month, bringing together members and their guests for an intimate, high touch experience. Every detail has been carefully considered to create something truly memorable, not just another event.

• Cvent is a new platform I am working in and adding to my toolkit. I'm enjoying learning another event technology platform and expanding the capabilities I can offer clients.

• Momentum feels like the right word for August. After months of building relationships and having conversations, it's rewarding to see so many opportunities becoming confirmed projects and looking ahead to a busy finish to the year.

Thanks to @karenteong and the team at @pcec for th

Thanks to @karenteong and the team at @pcec for the invitation to Unite Against MND at Moulin Rouge on the weekend.

It’s been a long time since I’ve had an excuse to get dressed up for a charity event! It was a great evening and a wonderful opportunity to learn more about the important work @mndawa_ does to support people living with motor neurone disease and their families.

And shout out to @phenomenon_events for the styling! ❤️‍🔥

Hello 6am and good morning Western Sydney! Confere

Hello 6am and good morning Western Sydney! Conference and exhibition booth here I come.

July is shaping up to be a busy one, with some exc

July is shaping up to be a busy one, with some exciting projects kicking off and plenty to look forward to.

• Travel takes me to Sydney mid July, where I’ll be supporting a client as they sponsor a cybersecurity conference.

• Currently planning a five state national roadshow. It’s a constant game of calendar Tetris, balancing venues and timelines to make every event fit together seamlessly.

• Curating comes to life this month, with registrations opening for an exclusive member and client experience I designed earlier this year. Every detail matters, from the atmosphere and service to the food and networking opportunities. The aim is to create an experience that guests remember long after the event is over.

• Stova is back in my world. After living and breathing the platform during my time at PwC, it’s been surprisingly easy to pick it up again. I’m now providing support on a 600 person conference later this year, and I’m glad my brain hasn’t forgotten the platform skills I need on this one!

Project snapshot… Project: A three-day, two-night

Project snapshot…

Project:
A three-day, two-night unconference in the Hunter Valley, comprising five back-to-back events. Designed to challenge the traditional conference format, attendees could build their own experience through participant-led sessions, breakfast raves, sound baths, First Nations teachings, ice baths and some truly exceptional keynote speakers.

Purpose:
To energise and inspire mid-level leaders, creating space for personal growth, new ideas and meaningful connections.

Scope:
Oversight of the registration build, management of the travel provider, attendee support for 6,000 guests travelling from across Australia, transfer and flight logistics, and on-the-ground delivery across four of the five events (yes, there was a lot of of air miles involved!).

Outcome:
An unforgettable experience that redefined what a conference could look like, giving attendees the freedom to shape their own adventure and return energised, inspired and connected.

Holiday mode is over and I’m ready for a busy June

Holiday mode is over and I’m ready for a busy June!

• A call from a former colleague last month looking for immediate support on a roadshow has turned into an extended opportunity through June.

• I’m starting the month with delivering two events for two different clients. My favourite part of the job - so a rewarding way to kick off of June!

• As part of my role as Operations Lead for a premium BD client, I’m looking forward to helping launch two new business development teams for them in Perth this month.

• June means EOFY preparations. Time to get the finances organised, review the numbers and set up for a strong start to the new financial year.

Today was my last day at @rslwa after coming onboa

Today was my last day at @rslwa after coming onboard for a 5 month contract as an Events Officer, supporting the delivery of the Anzac Day March through the Perth CBD.

A big jump from my decade of corporate events, which bought new learnings, new challenges and gave me a new perspective to event planning and delivery, which I’m grateful to add to my toolkit!

The downside I’ve discovered to freelancing is having to say goodbye when you’re enjoying the role, surrounded by a great team culture and passionate about the work that the company is doing. (The river views from the office didn’t hurt either).

Role on 2027 planning and hopefully the opportunity to come back on board again!

May is about clearing out, resting and setting mys

May is about clearing out, resting and setting myself up for what’s next.

• Working with a client to clear out years of event collateral and signage. Helping them to reset their storage and putting a simple system in place so everything is organised and ready for future events.

• On 22 May I run my first ultra marathon. I’m also running in support of @bowelcanceraustralia. If you’d like to learn more or support, you can do so here: https://challenge.bowelcanceraustralia.org/page/StaceyBrimson

• A few days on the Gold Coast from 25 to 31 May to properly switch off and spend time with the family.

• And in between it all, I’m starting a mini MBA in Strategy and Leadership! A good opportunity to keep learning and continue building how I support future clients.

Since January, Chapter21 Events has been supportin

Since January, Chapter21 Events has been supporting with the planning of the Anzac Day March, a hugely commemorative and important event in the calendar for current ADF members, veterans and their families.

On Anzac Day, I then stepped into the role of March Manager, on the ground helping to deliver the March, meeting veterans, assisting the public, liasing with Defence and managing the volunteers.

It was an incredibly emotional day watching everyone march and I feel honoured to have played a role in making this happen.

It has also been amazing to work with the incredible people at @rslwa, @mayler_and_co, @hellopav and Cassandra Brennan.

Lest we forget.

Part 2. On the day. 5am start. Final checks befor

Part 2. On the day.

5am start. Final checks before the city wakes.

✔️Breakfast runs so volunteers are fuelled.
✔️Radios set, checked and distributed.
✔️Final briefings with volunteers, marshals and team leads.
✔️Welcoming veterans, units and associations as they arrive.
✔️Supporting the public with directions and questions.
✔️Cadet management and allocation to assist groups
✔️Giving the green light to start.

And then when the clock hit 9am, getting to step back for a fleeting moment to see all the hard work fall into place at they stepped off.

When you see the march, you don’t see the setup be

When you see the march, you don’t see the setup behind it.

8 hours behind the scenes to get everything in place.

✔️ 7 banners, ironed and built.
✔️20 flags, checked and setup to lead the march.
✔️ Essential documents printed to assist volunteers, marchers and spectators on the day. ✔️Multi trolleys trips up and down the Terrace, delivering everything needed for the morning.
✔️Volunteer packs, clipboards, flag poles, association banners all in position.
✔️A final walk through to Langley Park to make sure the signage is exactly where it should be.

It’s a long day on your feet, but every detail matters when you’re delivering something of this scale.#perthevents #freelanceeventmanager #eventdelivery

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